diff --git a/Makefile b/Makefile
index cb3a796f3..7f80cee92 100644
--- a/Makefile
+++ b/Makefile
@@ -23,7 +23,7 @@ ifneq ($(GITIGNOREDBUTTRACKEDCHANGES),)
 endif
 
 VERSION_TAG := $(VERSION)
-LATEST_TAG := $(GITCOMMIT)
+LATEST_TAG := latest
 BUILD_TAG := $(GITBRANCH)-$(GITCOMMIT)
 
 BUILD_PATH := ./cmd/manager