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benefits of local SEO |
Local SEO has so much potential for your small business mostly because of the audience it attracts — people who are close to your store, and who are actively searching for your type of business. That group of people is extremely likely to become a customer of your business.
- Local SEO activity, such as citation building, helps build online visibility
- Greater local visibility means more foot traffic, more service customers, and more sales
- Optimizing your site for local search delivers more targeted traffic and more traffic for relevant search terms
- Google My Business optimization can lead to enhanced Google Maps visibility
- Content marketing and link building will improve relevance
- Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales
