diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPage.test.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPage.test.tsx
index d521ef41653..2502ea84a9e 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPage.test.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPage.test.tsx
@@ -137,6 +137,7 @@ const mockedSubscriber: SubscriberRow = {
   monthly_monitor_report: false,
   sign_in_count: null,
   first_broker_removal_email_sent: false,
+  churn_prevention_email_sent_at: null,
 };
 
 const mockedUser: Session["user"] = {
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPageRedesign.test.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPageRedesign.test.tsx
index 938e28cc898..e9bcf13bc24 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPageRedesign.test.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/settings/SettingsPageRedesign.test.tsx
@@ -141,6 +141,7 @@ const mockedSubscriber: SubscriberRow = {
   monthly_monitor_report: false,
   sign_in_count: null,
   first_broker_removal_email_sent: false,
+  churn_prevention_email_sent_at: null,
 };
 
 const mockedUser: Session["user"] = {
diff --git a/src/db/migrations/20250109140803_add_churn_prevention_email_sent.js b/src/db/migrations/20250109140803_add_churn_prevention_email_sent.js
new file mode 100644
index 00000000000..dcc786424f3
--- /dev/null
+++ b/src/db/migrations/20250109140803_add_churn_prevention_email_sent.js
@@ -0,0 +1,25 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+/**
+ * @param { import("knex").Knex } knex
+ * @returns { Promise<void> }
+ */
+export function up (knex) {
+  return knex.schema.table("subscribers", table => {
+    table.timestamp("churn_prevention_email_sent_at");
+    table.index("churn_prevention_email_sent_at");
+  });
+}
+
+/**
+ * @param { import("knex").Knex } knex
+ * @returns { Promise<void> }
+ */
+export function down (knex) {
+  return knex.schema.table("subscribers", table => {
+    table.dropIndex("churn_prevention_email_sent_at")
+    table.dropColumn("churn_prevention_email_sent_at");
+  });
+}
diff --git a/src/knex-tables.d.ts b/src/knex-tables.d.ts
index b536c885ee5..4e90667233c 100644
--- a/src/knex-tables.d.ts
+++ b/src/knex-tables.d.ts
@@ -152,6 +152,7 @@ declare module "knex/types/tables" {
     sign_in_count: null | number;
     email_addresses: SubscriberEmail[];
     first_broker_removal_email_sent: boolean;
+    churn_prevention_email_sent_at: null | Date;
   }
   type SubscriberOptionalColumns = Extract<
     keyof SubscriberRow,
@@ -174,6 +175,7 @@ declare module "knex/types/tables" {
     | "onerep_profile_id"
     | "email_addresses"
     | "first_broker_removal_email_sent"
+    | "churn_prevention_email_sent_at"
   >;
   type SubscriberAutoInsertedColumns = Extract<
     keyof SubscriberRow,
diff --git a/src/utils/subscriberBreaches.test.ts b/src/utils/subscriberBreaches.test.ts
index 552d5815a9a..5e38332e896 100644
--- a/src/utils/subscriberBreaches.test.ts
+++ b/src/utils/subscriberBreaches.test.ts
@@ -101,6 +101,7 @@ const subscriber: SubscriberRow = {
   monthly_monitor_report: false,
   sign_in_count: null,
   first_broker_removal_email_sent: false,
+  churn_prevention_email_sent_at: null,
 };
 
 const allBreaches: HibpLikeDbBreach[] = [
@@ -550,6 +551,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (
@@ -649,6 +651,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (
@@ -756,6 +759,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (
@@ -873,6 +877,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (
@@ -990,6 +995,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (
@@ -1103,6 +1109,7 @@ describe("getSubBreaches", () => {
       onerep_profile_id: null,
       sign_in_count: null,
       first_broker_removal_email_sent: false,
+      churn_prevention_email_sent_at: null,
     };
 
     (