diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/admin/feature-flags/components/FlagEditor.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/admin/feature-flags/components/FlagEditor.tsx
index 8378e7a6f59..b6ece47045c 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/admin/feature-flags/components/FlagEditor.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/admin/feature-flags/components/FlagEditor.tsx
@@ -72,7 +72,11 @@ export const FlagEditor = (props: { flag: FeatureFlagRow }) => {
           {(props.flag.allow_list?.length ?? 0) -
             unAllowlistedAddresses.length ===
             0 && newAllowlistedAddresses.length === 0 ? (
-            <>Enabled for everyone</>
+            <>
+              {props.flag.is_enabled
+                ? "Enabled for everyone"
+                : "Would be enabled for everyone"}
+            </>
           ) : (
             <>Only enable for:</>
           )}
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/Dashboard.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/Dashboard.stories.tsx
index 948d6dccfb5..ef2dd034c40 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/Dashboard.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/Dashboard.stories.tsx
@@ -190,7 +190,6 @@ const DashboardWrapper = (props: DashboardWrapperProps) => {
           session={mockedSession}
           nonce=""
           countryCode={props.countryCode}
-          howItWorksFlagEnabled
         >
           <DashboardEl
             user={user}
@@ -214,7 +213,6 @@ const DashboardWrapper = (props: DashboardWrapperProps) => {
             }
             enabledFeatureFlags={[
               ...(props.enabledFeatureFlags ?? []),
-              "HowItWorksPage",
               "SetExpectationsForUsers",
             ]}
             experimentData={
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/DashboardTopBanner/DashboardTopBannerContent.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/DashboardTopBanner/DashboardTopBannerContent.tsx
index 5040a02dd38..c465fa092fb 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/DashboardTopBanner/DashboardTopBannerContent.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/DashboardTopBanner/DashboardTopBannerContent.tsx
@@ -264,22 +264,20 @@ export const DashboardTopBannerContent = (props: DashboardTopBannerProps) => {
                 </>
               )}
             </div>
-            {enabledFeatureFlags.includes("HowItWorksPage") && (
-              <Link
-                data-testid="learn-more-link-to-how-it-works"
-                href="/how-it-works"
-                target="_blank"
-                onClick={() =>
-                  recordTelemetry("link", "click", {
-                    link_id: "learn_more",
-                  })
-                }
-              >
-                {l10n.getString(
-                  "dashboard-top-banner-monitor-protects-your-even-more-learn-more",
-                )}
-              </Link>
-            )}
+            <Link
+              data-testid="learn-more-link-to-how-it-works"
+              href="/how-it-works"
+              target="_blank"
+              onClick={() =>
+                recordTelemetry("link", "click", {
+                  link_id: "learn_more",
+                })
+              }
+            >
+              {l10n.getString(
+                "dashboard-top-banner-monitor-protects-your-even-more-learn-more",
+              )}
+            </Link>
           </>
         );
       case "UsUserNonPremiumNoExposures":
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/automatic-remove/AutomaticRemove.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/automatic-remove/AutomaticRemove.stories.tsx
index e9193d5afca..988c7b47056 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/automatic-remove/AutomaticRemove.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/automatic-remove/AutomaticRemove.stories.tsx
@@ -50,13 +50,7 @@ export const AutomaticRemoveViewStory: Story = {
   name: "1d. Automatically resolve brokers",
   render: () => {
     return (
-      <Shell
-        l10n={getL10n()}
-        session={mockedSession}
-        nonce=""
-        countryCode="us"
-        howItWorksFlagEnabled
-      >
+      <Shell l10n={getL10n()} session={mockedSession} nonce="" countryCode="us">
         <AutomaticRemoveView
           data={{
             countryCode: "us",
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/manual-remove/ManualRemove.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/manual-remove/ManualRemove.stories.tsx
index 2741ea299e4..e2c022ba41c 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/manual-remove/ManualRemove.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/manual-remove/ManualRemove.stories.tsx
@@ -51,13 +51,7 @@ export const ManualRemoveViewStory: Story = {
   name: "1c. Manually resolve brokers",
   render: () => {
     return (
-      <Shell
-        l10n={getL10n()}
-        session={mockedSession}
-        nonce=""
-        countryCode="us"
-        howItWorksFlagEnabled
-      >
+      <Shell l10n={getL10n()} session={mockedSession} nonce="" countryCode="us">
         <ManualRemoveView
           scanData={mockedScanData}
           breaches={mockedBreaches}
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/start-free-scan/StartFreeScan.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/start-free-scan/StartFreeScan.stories.tsx
index b29d0427f6a..bcac4ff12fe 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/start-free-scan/StartFreeScan.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/start-free-scan/StartFreeScan.stories.tsx
@@ -50,13 +50,7 @@ export const StartFreeScanViewStory: Story = {
   name: "1a. Free scan",
   render: () => {
     return (
-      <Shell
-        l10n={getL10n()}
-        session={mockedSession}
-        nonce=""
-        countryCode="us"
-        howItWorksFlagEnabled
-      >
+      <Shell l10n={getL10n()} session={mockedSession} nonce="" countryCode="us">
         <StartFreeScanView
           data={{
             countryCode: "us",
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/view-data-brokers/ViewDataBrokers.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/view-data-brokers/ViewDataBrokers.stories.tsx
index beeee009e99..66e6015b16f 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/view-data-brokers/ViewDataBrokers.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/view-data-brokers/ViewDataBrokers.stories.tsx
@@ -94,13 +94,7 @@ const ViewWrapper = (props: ViewWrapperProps) => {
   const l10n = getL10n();
 
   return (
-    <Shell
-      l10n={l10n}
-      session={mockedSession}
-      nonce=""
-      countryCode="us"
-      howItWorksFlagEnabled
-    >
+    <Shell l10n={l10n} session={mockedSession} nonce="" countryCode="us">
       <ViewDataBrokersView
         data={{
           latestScanData: scanData,
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlus.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlus.stories.tsx
index 280d2300556..0ba916d2dee 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlus.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlus.stories.tsx
@@ -58,13 +58,7 @@ const mockedSession = {
 
 const WelcomeToPlusViewWrapper = (props: { brokerScanCount: number }) => {
   return (
-    <Shell
-      l10n={l10n}
-      session={mockedSession}
-      nonce=""
-      countryCode="us"
-      howItWorksFlagEnabled
-    >
+    <Shell l10n={l10n} session={mockedSession} nonce="" countryCode="us">
       <WelcomeToPlusView
         data={{
           countryCode: "us",
@@ -77,7 +71,7 @@ const WelcomeToPlusViewWrapper = (props: { brokerScanCount: number }) => {
         }}
         l10n={l10n}
         subscriberEmails={[]}
-        enabledFeatureFlags={["HowItWorksPage", "SetExpectationsForUsers"]}
+        enabledFeatureFlags={["SetExpectationsForUsers"]}
       />
     </Shell>
   );
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlusView.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlusView.tsx
index 5026134ea3a..409834ca276 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlusView.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/WelcomeToPlusView.tsx
@@ -90,8 +90,7 @@ export function WelcomeToPlusView(props: Props) {
                 )}
           </p>
           <p>
-            {hasRelevantScanResults &&
-            props.enabledFeatureFlags.includes("HowItWorksPage")
+            {hasRelevantScanResults
               ? /* c8 ignore next 23 */
                 // As the `SetExpectationsForUsers` feature flag is removed, the
                 // branch will be covered again:
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/page.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/page.tsx
index b41364fd28f..3abe25ac8a2 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/page.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/data-broker-profiles/welcome-to-plus/page.tsx
@@ -56,7 +56,8 @@ export default async function WelcomeToPlusPage() {
   };
 
   const enabledFeatureFlags = await getEnabledFeatureFlags({
-    ignoreAllowlist: true,
+    ignoreAllowlist: false,
+    email: session.user.email,
   });
 
   // If the current user is a subscriber and their OneRep profile is not
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/high-risk-data-breaches/[type]/HighRiskDataBreach.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/high-risk-data-breaches/[type]/HighRiskDataBreach.stories.tsx
index 2d9fd441966..d67b7b04e1d 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/high-risk-data-breaches/[type]/HighRiskDataBreach.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/high-risk-data-breaches/[type]/HighRiskDataBreach.stories.tsx
@@ -107,7 +107,6 @@ const HighRiskBreachWrapper = (props: {
       session={mockedSession}
       nonce=""
       countryCode={data.countryCode}
-      howItWorksFlagEnabled
     >
       <HighRiskBreachLayout
         subscriberEmails={[]}
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/leaked-passwords/[type]/LeakedPasswords.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/leaked-passwords/[type]/LeakedPasswords.stories.tsx
index 82595b483a6..cc6d313c19e 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/leaked-passwords/[type]/LeakedPasswords.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/leaked-passwords/[type]/LeakedPasswords.stories.tsx
@@ -64,13 +64,7 @@ const LeakedPasswordsWrapper = (props: {
   }
 
   return (
-    <Shell
-      l10n={getL10n()}
-      session={mockedSession}
-      nonce=""
-      countryCode="nl"
-      howItWorksFlagEnabled
-    >
+    <Shell l10n={getL10n()} session={mockedSession} nonce="" countryCode="nl">
       <LeakedPasswordsLayout
         subscriberEmails={[]}
         type={props.type}
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/security-recommendations/[type]/SecurityRecommendations.stories.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/security-recommendations/[type]/SecurityRecommendations.stories.tsx
index 632e4fcbe57..c0738c3f465 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/security-recommendations/[type]/SecurityRecommendations.stories.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/dashboard/fix/security-recommendations/[type]/SecurityRecommendations.stories.tsx
@@ -42,13 +42,7 @@ const SecurityRecommendationsWrapper = (props: {
   type: SecurityRecommendationTypes;
 }) => {
   return (
-    <Shell
-      l10n={getL10n()}
-      session={mockedSession}
-      nonce=""
-      countryCode="nl"
-      howItWorksFlagEnabled
-    >
+    <Shell l10n={getL10n()} session={mockedSession} nonce="" countryCode="nl">
       <SecurityRecommendationsLayout
         subscriberEmails={[]}
         type={props.type}
diff --git a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/layout.tsx b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/layout.tsx
index d451d78cbd4..34d2977b469 100644
--- a/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/layout.tsx
+++ b/src/app/(proper_react)/(redesign)/(authenticated)/user/(dashboard)/layout.tsx
@@ -12,7 +12,6 @@ import { Shell } from "../../../Shell";
 import { headers } from "next/headers";
 import { AutoSignIn } from "../../../../../components/client/AutoSignIn";
 import { getCountryCode } from "../../../../../functions/server/getCountryCode";
-import { getEnabledFeatureFlags } from "../../../../../../db/tables/featureFlags";
 
 export default async function Layout({ children }: { children: ReactNode }) {
   const l10nBundles = getL10nBundles();
@@ -20,10 +19,6 @@ export default async function Layout({ children }: { children: ReactNode }) {
   const session = await getServerSession();
   const headersList = headers();
   const countryCode = getCountryCode(headersList);
-  const enabledFeatureFlags = await getEnabledFeatureFlags({
-    ignoreAllowlist: true,
-  });
-  const howItWorksFlagEnabled = enabledFeatureFlags.includes("HowItWorksPage");
 
   if (!session) {
     return <AutoSignIn />;
@@ -37,7 +32,6 @@ export default async function Layout({ children }: { children: ReactNode }) {
       session={session}
       nonce={nonce}
       countryCode={countryCode}
-      howItWorksFlagEnabled={howItWorksFlagEnabled}
     >
       {children}
     </Shell>
diff --git a/src/app/(proper_react)/(redesign)/(public)/PublicShell.tsx b/src/app/(proper_react)/(redesign)/(public)/PublicShell.tsx
index 49602681ffe..6617e7e27aa 100644
--- a/src/app/(proper_react)/(redesign)/(public)/PublicShell.tsx
+++ b/src/app/(proper_react)/(redesign)/(public)/PublicShell.tsx
@@ -35,11 +35,7 @@ export const PublicShell = (props: Props) => {
         </nav>
       </header>
       <div className={styles.content}>{props.children}</div>
-      <Footer
-        l10n={props.l10n}
-        countryCode={props.countryCode}
-        howItWorksFlagEnabled
-      />
+      <Footer l10n={props.l10n} countryCode={props.countryCode} />
     </div>
   );
 };
diff --git a/src/app/(proper_react)/(redesign)/(public)/how-it-works/page.tsx b/src/app/(proper_react)/(redesign)/(public)/how-it-works/page.tsx
index 784ba9f8cd8..564b49bf7de 100644
--- a/src/app/(proper_react)/(redesign)/(public)/how-it-works/page.tsx
+++ b/src/app/(proper_react)/(redesign)/(public)/how-it-works/page.tsx
@@ -13,7 +13,6 @@ import {
   monthlySubscribersQuota,
 } from "../../../../functions/server/onerep";
 import { CONST_DAY_MILLISECONDS } from "../../../../../constants";
-import { getEnabledFeatureFlags } from "../../../../../db/tables/featureFlags";
 
 export default async function Page() {
   const headersList = headers();
@@ -30,11 +29,7 @@ export default async function Page() {
     typeof oneRepActivations === "undefined" ||
     oneRepActivations > monthlySubscribersQuota;
 
-  const featureFlags = await getEnabledFeatureFlags({
-    ignoreAllowlist: true,
-  });
-
-  if (countryCode !== "us" || !featureFlags.includes("HowItWorksPage")) {
+  if (countryCode !== "us") {
     return redirect("/");
   }
 
diff --git a/src/app/(proper_react)/(redesign)/Footer.tsx b/src/app/(proper_react)/(redesign)/Footer.tsx
index 84f890ab522..e2736fdb2c3 100644
--- a/src/app/(proper_react)/(redesign)/Footer.tsx
+++ b/src/app/(proper_react)/(redesign)/Footer.tsx
@@ -20,12 +20,10 @@ export const Footer = ({
   l10n,
   session,
   countryCode,
-  howItWorksFlagEnabled,
 }: {
   l10n: ExtendedReactLocalization;
   session?: Session;
   countryCode: string;
-  howItWorksFlagEnabled: boolean;
 }) => {
   return (
     <footer className={styles.footer}>
@@ -47,7 +45,7 @@ export const Footer = ({
             {l10n.getString("footer-nav-all-breaches")}
           </TelemetryLink>
         </li>
-        {countryCode === "us" && !session && howItWorksFlagEnabled && (
+        {countryCode === "us" && !session && (
           <li>
             <TelemetryLink
               href="/how-it-works"
diff --git a/src/app/(proper_react)/(redesign)/MobileShell.tsx b/src/app/(proper_react)/(redesign)/MobileShell.tsx
index 27212a130c9..46257a3fbbb 100644
--- a/src/app/(proper_react)/(redesign)/MobileShell.tsx
+++ b/src/app/(proper_react)/(redesign)/MobileShell.tsx
@@ -29,7 +29,6 @@ export type Props = {
   };
   fxaSettingsUrl: string;
   children: ReactNode;
-  howItWorksFlagEnabled: boolean;
 };
 
 export const MobileShell = (props: Props) => {
@@ -144,7 +143,7 @@ export const MobileShell = (props: Props) => {
                   {l10n.getString("main-nav-link-settings-label")}
                 </PageLink>
               </li>
-              {props.countryCode === "us" && props.howItWorksFlagEnabled && (
+              {props.countryCode === "us" && (
                 <li key="how-it-works">
                   <PageLink
                     href="/how-it-works"
diff --git a/src/app/(proper_react)/(redesign)/Shell.tsx b/src/app/(proper_react)/(redesign)/Shell.tsx
index c4dd5efbc18..8685e62378a 100644
--- a/src/app/(proper_react)/(redesign)/Shell.tsx
+++ b/src/app/(proper_react)/(redesign)/Shell.tsx
@@ -24,7 +24,6 @@ export type Props = {
   children: ReactNode;
   nonce: string;
   countryCode: string;
-  howItWorksFlagEnabled: boolean;
 };
 
 export const Shell = (props: Props) => {
@@ -45,7 +44,6 @@ export const Shell = (props: Props) => {
         yearlySubscriptionUrl={yearlySubscriptionUrl}
         fxaSettingsUrl={process.env.FXA_SETTINGS_URL!}
         subscriptionBillingAmount={getSubscriptionBillingAmount()}
-        howItWorksFlagEnabled={props.howItWorksFlagEnabled}
       >
         <div className={styles.wrapper}>
           <nav
@@ -79,7 +77,7 @@ export const Shell = (props: Props) => {
                   {l10n.getString("main-nav-link-settings-label")}
                 </PageLink>
               </li>
-              {props.countryCode === "us" && props.howItWorksFlagEnabled && (
+              {props.countryCode === "us" && (
                 <li key="how-it-works">
                   <PageLink
                     href="/how-it-works"
@@ -109,7 +107,6 @@ export const Shell = (props: Props) => {
               l10n={props.l10n}
               session={props.session}
               countryCode={props.countryCode}
-              howItWorksFlagEnabled={props.howItWorksFlagEnabled}
             />
           </div>
         </div>
diff --git a/src/db/tables/featureFlags.ts b/src/db/tables/featureFlags.ts
index 48626d3efe2..03495f7ae6b 100644
--- a/src/db/tables/featureFlags.ts
+++ b/src/db/tables/featureFlags.ts
@@ -47,7 +47,6 @@ export type FeatureFlagName =
   | "DiscountCouponNextThreeMonths"
   | "LatestScanDateCsatSurvey"
   | "AutomaticRemovalCsatSurvey"
-  | "HowItWorksPage"
   | "AdditionalRemovalStatuses"
   | "PetitionBannerCsatSurvey"
   /** Set clear expectations about auto-removal finishing in time for *most*, not *all* data brokers: */