diff --git a/src/credentials/FabricTable.cpp b/src/credentials/FabricTable.cpp
index f999cf7a4f9a9d..8ed838243df4ab 100644
--- a/src/credentials/FabricTable.cpp
+++ b/src/credentials/FabricTable.cpp
@@ -2164,4 +2164,17 @@ CHIP_ERROR FabricTable::SetFabricIndexForNextAddition(FabricIndex fabricIndex)
     return CHIP_NO_ERROR;
 }
 
+CHIP_ERROR FabricTable::SetShouldAdvertiseIdentity(FabricIndex fabricIndex, AdvertiseIdentity advertiseIdentity)
+{
+    VerifyOrReturnError(IsValidFabricIndex(fabricIndex), CHIP_ERROR_INVALID_FABRIC_INDEX);
+
+    FabricInfo * fabricInfo  = GetMutableFabricByIndex(fabricIndex);
+    bool fabricIsInitialized = (fabricInfo != nullptr) && fabricInfo->IsInitialized();
+    VerifyOrReturnError(fabricIsInitialized, CHIP_ERROR_INVALID_FABRIC_INDEX);
+
+    fabricInfo->SetShouldAdvertiseIdentity(advertiseIdentity == AdvertiseIdentity::Yes);
+
+    return CHIP_NO_ERROR;
+}
+
 } // namespace chip
diff --git a/src/credentials/FabricTable.h b/src/credentials/FabricTable.h
index af90d781283963..9515ffb8889c06 100644
--- a/src/credentials/FabricTable.h
+++ b/src/credentials/FabricTable.h
@@ -212,6 +212,8 @@ class DLL_EXPORT FabricInfo
         mNodeId      = kUndefinedNodeId;
     }
 
+    void SetShouldAdvertiseIdentity(bool advertiseIdentity) { mShouldAdvertiseIdentity = advertiseIdentity; }
+
     static constexpr size_t MetadataTLVMaxSize()
     {
         return TLV::EstimateStructOverhead(sizeof(uint16_t), kFabricLabelMaxLengthInBytes);
@@ -1027,6 +1029,18 @@ class DLL_EXPORT FabricTable
      */
     CHIP_ERROR SetFabricIndexForNextAddition(FabricIndex fabricIndex);
 
+    /**
+     * @brief Set the advertising behavior for the fabric identified by `fabricIndex`.
+     *
+     * It is the caller's responsibility to actually restart DNS-SD advertising
+     * as needed after updating this state.
+     *
+     * @param fabricIndex - Fabric Index for which to set the label
+     * @param advertiseIdentity - whether the identity for this fabric should be advertised.
+     * @retval CHIP_ERROR_INVALID_FABRIC_INDEX if fabricIndex does not refer to a fabric in the table
+     */
+    CHIP_ERROR SetShouldAdvertiseIdentity(FabricIndex fabricIndex, AdvertiseIdentity advertiseIdentity);
+
 private:
     enum class StateFlags : uint16_t
     {
diff --git a/src/credentials/tests/TestFabricTable.cpp b/src/credentials/tests/TestFabricTable.cpp
index 0d34f48bce6599..407d0863adf1d1 100644
--- a/src/credentials/tests/TestFabricTable.cpp
+++ b/src/credentials/tests/TestFabricTable.cpp
@@ -706,6 +706,7 @@ TEST_F(TestFabricTable, TestBasicAddNocUpdateNocFlow)
                 {
                     EXPECT_EQ(iterFabricInfo.GetNodeId(), nodeId);
                     EXPECT_EQ(iterFabricInfo.GetFabricId(), fabricId);
+                    EXPECT_TRUE(iterFabricInfo.ShouldAdvertiseIdentity());
                     saw1 = true;
                 }
             }
@@ -817,12 +818,14 @@ TEST_F(TestFabricTable, TestBasicAddNocUpdateNocFlow)
                 {
                     EXPECT_EQ(iterFabricInfo.GetNodeId(), 55u);
                     EXPECT_EQ(iterFabricInfo.GetFabricId(), 11u);
+                    EXPECT_TRUE(iterFabricInfo.ShouldAdvertiseIdentity());
                     saw1 = true;
                 }
                 if (iterFabricInfo.GetFabricIndex() == 2)
                 {
                     EXPECT_EQ(iterFabricInfo.GetNodeId(), 999u);
                     EXPECT_EQ(iterFabricInfo.GetFabricId(), 44u);
+                    EXPECT_TRUE(iterFabricInfo.ShouldAdvertiseIdentity());
                     saw2 = true;
                 }
             }
@@ -1104,7 +1107,9 @@ TEST_F(TestFabricTable, TestAddMultipleSameRootDifferentFabricId)
         EXPECT_EQ(fabricTable.FabricCount(), 0);
         EXPECT_EQ(fabricTable.AddNewPendingTrustedRootCert(rcac), CHIP_NO_ERROR);
         FabricIndex newFabricIndex = kUndefinedFabricIndex;
-        EXPECT_EQ(fabricTable.AddNewPendingFabricWithOperationalKeystore(noc, icac, kVendorId, &newFabricIndex), CHIP_NO_ERROR);
+        EXPECT_EQ(fabricTable.AddNewPendingFabricWithOperationalKeystore(noc, icac, kVendorId, &newFabricIndex,
+                                                                         FabricTable::AdvertiseIdentity::No),
+                  CHIP_NO_ERROR);
         EXPECT_EQ(fabricTable.FabricCount(), 1);
         EXPECT_EQ(newFabricIndex, 1);
 
@@ -1118,6 +1123,23 @@ TEST_F(TestFabricTable, TestAddMultipleSameRootDifferentFabricId)
         EXPECT_EQ(fabricInfo->GetFabricId(), 1111u);
         EXPECT_EQ(fabricInfo->GetVendorId(), kVendorId);
         EXPECT_EQ(fabricInfo->GetFabricLabel().size(), 0u);
+        EXPECT_FALSE(fabricInfo->ShouldAdvertiseIdentity());
+
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(newFabricIndex, FabricTable::AdvertiseIdentity::Yes), CHIP_NO_ERROR);
+        EXPECT_TRUE(fabricInfo->ShouldAdvertiseIdentity());
+
+        // Check that for indices we don't have a fabric for, SetShouldAdvertiseIdentity fails.
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(kUndefinedFabricIndex, FabricTable::AdvertiseIdentity::No),
+                  CHIP_ERROR_INVALID_FABRIC_INDEX);
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(kUndefinedFabricIndex, FabricTable::AdvertiseIdentity::Yes),
+                  CHIP_ERROR_INVALID_FABRIC_INDEX);
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(2, FabricTable::AdvertiseIdentity::Yes), CHIP_ERROR_INVALID_FABRIC_INDEX);
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(2, FabricTable::AdvertiseIdentity::No), CHIP_ERROR_INVALID_FABRIC_INDEX);
+
+        EXPECT_TRUE(fabricInfo->ShouldAdvertiseIdentity());
+
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(newFabricIndex, FabricTable::AdvertiseIdentity::No), CHIP_NO_ERROR);
+        EXPECT_FALSE(fabricInfo->ShouldAdvertiseIdentity());
     }
     size_t numStorageKeysAfterFirstAdd = storage.GetNumKeys();
     EXPECT_EQ(numStorageKeysAfterFirstAdd, 7u); // Metadata, index, 3 certs, 1 opkey, last known good time
@@ -1155,6 +1177,14 @@ TEST_F(TestFabricTable, TestAddMultipleSameRootDifferentFabricId)
         EXPECT_EQ(fabricInfo->GetFabricId(), 2222u);
         EXPECT_EQ(fabricInfo->GetVendorId(), kVendorId);
         EXPECT_EQ(fabricInfo->GetFabricLabel().size(), 0u);
+
+        EXPECT_TRUE(fabricInfo->ShouldAdvertiseIdentity());
+
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(newFabricIndex, FabricTable::AdvertiseIdentity::No), CHIP_NO_ERROR);
+        EXPECT_FALSE(fabricInfo->ShouldAdvertiseIdentity());
+
+        EXPECT_EQ(fabricTable.SetShouldAdvertiseIdentity(newFabricIndex, FabricTable::AdvertiseIdentity::Yes), CHIP_NO_ERROR);
+        EXPECT_TRUE(fabricInfo->ShouldAdvertiseIdentity());
     }
     size_t numStorageKeysAfterSecondAdd = storage.GetNumKeys();
     EXPECT_EQ(numStorageKeysAfterSecondAdd, (numStorageKeysAfterFirstAdd + 5)); // Add 3 certs, 1 metadata, 1 opkey