Authors: Hrayr Muradyan, Joseph Lim, Merari Santana–Carbajal, Mason Zhang
Our Bank Marketing Dashboard helps financial institutions optimize their telemarketing strategies for term deposit subscriptions. By analyzing client demographics, financial status, and previous marketing interactions, we seek to identify key factors influencing customer decisions.
The dashboard will provide interactive visualizations that enable marketing managers to explore customer characteristics and improve targeting strategies. Our goal is to help financial institutions increase conversion rates, reduce unnecessary outreach, and enhance overall campaign efficiency through data-driven insights.
Give the demo a try yourself by clicking this link!
Please take a look at the GIF below for a quick demo of our dashboard!
If you encounter a problem or have suggestions for improvement: - Open an issue in this GitHub repository We’ll review it right away!
Interested in contributing? We’d love to have you!
- Check out the Contributing Guidelines
- Learn how to install dependencies and run the app locally
- Please follow our Code of Conduct in all interactions
💡 Let's build better marketing strategies with data-driven insights!