Adding Beeck Center CE Lab Study (#197)

newjersey · Sep 18, 2024 · 90256a9 · 90256a9
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diff --git a/content/_news/2024-07-29-disability-hub-govtech.md b/content/_news/2024-07-29-disability-hub-govtech.md
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 image: /assets/images/news/govtech.png
 title: "COVERAGE: NJ Launches Online Information Hub for Disability Services"
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 date: July 29, 2024
 source: Government Technology
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diff --git a/content/_news/2024-08-29-dave-statescoop-six-months.md b/content/_news/2024-08-29-dave-statescoop-six-months.md
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 image: /assets/images/news/statescoop.png
 title: "COVERAGE: Chief Innovation Officer Discusses OOI's Impact and Hiring Sprint"
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+promoted: 3 
 date: August 29, 2024
 source: StateScoop
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diff --git a/content/_news/2024-09-04-dave-statescoop-podcast.md b/content/_news/2024-09-04-dave-statescoop-podcast.md
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 image: /assets/images/news/statescoop-podcast.webp
 title: "LISTEN: Why New Jersey’s Innovation Office Is Expanding"
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 date: September 4, 2024
 source: StateScoop
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diff --git a/content/_news/2024-09-12-beeck-center-ce-lab-study.md b/content/_news/2024-09-12-beeck-center-ce-lab-study.md
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+---
+image: /assets/images/news/beeckcenter.png
+title: "CASE STUDY: Human-Centered Communication to Increase Service Uptake in New Jersey"
+promoted: 1 
+date: September 12, 2024
+source: Beeck Center For Social Impact + Innovation
+cta:
+  text: Continue Reading
+  link: "https://beeckcenter.georgetown.edu/wp-content/uploads/2024/09/DSN-Spotlight_NJ-CE_v3.pdf"
+---
+
+An in-depth look at how the Office of Innovation's Communication + Engagement Lab is helping State agencies use advanced marketing strategies from the private sector to make New Jerseyans aware of – and ultimately take up – services and programs that can help them. 
diff --git a/content/_projects/communication-engagement-lab.md b/content/_projects/communication-engagement-lab.md
@@ -28,12 +28,13 @@ The C+E Lab encourages residents to take action by using proven consumer marketi
 
 ### Resources and Additional Information
 
-- [Communication + Engagement Lab's Playbook](/cel-playbook).
+- [Communication + Engagement Lab's Playbook](/cel-playbook)
+- [Beeck Center Case Study: Human-Centered Communication to Increase Service Uptake in New Jersey](https://beeckcenter.georgetown.edu/wp-content/uploads/2024/09/DSN-Spotlight_NJ-CE_v3.pdf)
 
 ### Partners
 
 - NJ State Department of Labor
 - NJ State Library
 - NJ State Office of the Secretary of Higher Education
 
-*Last updated on 5/2/24*
+*Last updated on 9/12/24*