User profiling refers to creating detailed profiles that represent the behaviors and preferences of users, and segmentation divides the user base into distinct groups with common characteristics, making it easier to target specific segments with personalized marketing, products, or services.
To install the required libraries, run the following command:
pip install -r requirements.txt
This project involves analyzing user profiles and segmenting them based on various characteristics. The main steps include data collection, exploratory data analysis (EDA), and applying clustering techniques for segmentation.
This project is licensed under the MIT License.