Create response models

General Description

Create Response Models tab is used in order to create behavior models that are resulting in from monetary incentives towards the customer. In order to do so, the pricing scheme and the response type must be provided.

It is comprised by 5 different panels, each used for choice selection or data visualization.

1. Response Parameters Panel: This panel is used for choosing the parameters that matter as far as the response of the customer to certain incentives (monetary or otherwise) are concerned. The user may select the model's sensitivity to money or its environmental awareness, as well as which case scenario the response trainer will use: Best, Normal or Worst Case Scenario.
2. Behavior Model Selection Panel: Here is the list of the behaviors that are produced by training (from the previous tab). The user can choose which one will be his baseline behavior on which the new pricing scheme will be applied.
3. Pricing Schema Selection Panel: This panel gives the capability to the user to set up the base pricing schema as well as the new pricing policy he wants to test over the behavior models.There is a parser that checks the correctness of the schema and provides help in case of an error.
4. Behavioral Change Preview Panel: This panel is responsible for the visualization of the behavioral change when the user wants to preview the result of the pricing policy to the selected behavior.
5. Pricing Scheme Preview Panel: This panel presents the two pricing schemes provided by the user, in order to make sure that the input is the one desired.

Usage workflow

The main usage workflow is as follows:

1. The user chooses an behavior model from the list. Next, he types in the pricing schemes (as shown in the following image)

By pressing the Commit button the schemes are visualized in the Pricing Scheme panel. Also, the Preview Response button is enabled.

2. The user is selecting the parameters for his response model from the Response Parameters panel and he presses the Preview Response button to see the resulting models Start Time distribution.

3. The user can choose to create the response models for the behavior selected by pressing the Create Response Model button, or he can use the same parameters to create new response models for all the available behaviors on the list by pressing the Create Response All button.

The newly created response models are passed to the Export tab. More details about this tab can be found here.